Students with Hairy Dawg

Fashion Merchandising

Fashion merchandising offers a wide variety of career opportunities with retailers, manufacturers, marketing research firms and product information services. Our students travel the world, start their own businesses and make positive impacts on their companies and communities.

What You'll Do

  • Intern with fashion companies
  • Meet corporate executives
  • Talk with fashion designers
  • Study abroad
  • Participate in a student-run business


Fashion Schools evaluates hundreds of fashion schools annually and ranks them based on reputation, depth and value. In the 2020 rankings, Fashion Merchandising at UGA ranked Top 10 in the U.S.

Fashion Brand Management

The Fashion Brand Management (FBM) emphasis provides expertise in both the creative and analytical aspects of the fashion business. With specialized courses in FBM curriculum, students will learn the knowledge and skills necessary in fashion business management.

The curriculum give emphasis on:

  • Entrepreneurship
  • Fashion Product and Brand Management
  • Trend Analysis and Forecasting
  • Product Development
  • Fashion Promotion and Visual Merchandising
  • Retail Buying and Planning
  • Global Sourcing
  • Global Retailing

Fashion Design

The Product Development and Design emphasis takes creative students and gives them the tools to succeed in apparel and textile careers. Courses give emphasis on

  • Creativity
  • Product development
  • Apparel and surface design processes
  • Computer-aided design
  • Manufacturing
  • Apparel line development
  • Digital presentations and portfolio
  • Technical spec sheets
  • Patternmaking
  • Draping
  • Sewing

Education Abroad

The 6 week London Study Program offers both coursework and internships. Maymester programs include 3 weeks in Ghana, and every other year a semester in Cortona, Italy.

Student Projects

Want a taste of what you'll be doing in the classroom? Students in TXMI 3530 Apparel Quality Analysis created original brand promotional videos on a specific sustainable designer, educating consumers on the social, environmental, and financial impact of this brand. This project allowed students to examine sustainability using creativity and technology. See student videos on Christopher Raeburn and Chooplips.

Professional Support

The program is endorsed by the American Apparel and Footwear Association/YMA and the department is a member of the National Retail Federation. Both professional organizations provide scholarship competition opportunities for students majoring in Fashion Merchandising and Product Development and Design.

The Georgia Soft Goods Education Foundation, a group of industry professionals governed by a membership board, provide valuable input to curriculum, equipment and instructional support as well as funding for student internships and study abroad.


Join a student group so you can network with industrial professionals, develop skills in fashion show production, design, and fashion magazine production.

Want your own clothing line?

Supplement your Fashion Merchandising degree with an Entrepreneurship Certificate so you can successfully run your own business.

Photo Galleries

Think you can't get a job with Fashion Merchandising or that this isn't a serious major? Read our response.

Key Faculty

Student Project


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